http://www.colloquiam.com/wd/index.php?action=history&feed=atom&title=Vidal-Mestre_et_al_2022aVidal-Mestre et al 2022a - Revision history2026-05-11T05:54:39ZRevision history for this page on the wikiMediaWiki 1.27.0-wmf.10http://www.colloquiam.com/wd/index.php?title=Vidal-Mestre_et_al_2022a&diff=269989&oldid=prevScipediacontent: Scipediacontent moved page Draft Content 180793538 to Vidal-Mestre et al 2022a2023-02-02T11:14:26Z<p>Scipediacontent moved page <a href="/public/Draft_Content_180793538" class="mw-redirect" title="Draft Content 180793538">Draft Content 180793538</a> to <a href="/public/Vidal-Mestre_et_al_2022a" title="Vidal-Mestre et al 2022a">Vidal-Mestre et al 2022a</a></p>
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<td colspan='1' style="background-color: white; color:black; text-align: center;">Revision as of 11:14, 2 February 2023</td>
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</td></tr></table>Scipediacontenthttp://www.colloquiam.com/wd/index.php?title=Vidal-Mestre_et_al_2022a&diff=269988&oldid=prevScipediacontent: Created page with " == Abstract == Brand creation and management has undergone a substantial change in recent years as a result of new communication strategies, adaptation to the digital transm..."2023-02-02T11:14:23Z<p>Created page with " == Abstract == Brand creation and management has undergone a substantial change in recent years as a result of new communication strategies, adaptation to the digital transm..."</p>
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== Abstract ==<br />
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Brand creation and management has undergone a substantial change in recent years as a result of new communication strategies, adaptation to the digital transmedia paradigm, and interaction with consumers. The use of an audio identity as a variable in this architecture and its inclusion in the different points of contact with consumers has generated a growing interest in audio branding. This article responds to the need to establish a conceptual basis and the state of the art in order to advance in the in-depth study of the discipline through a systematic review of the literature. This review was carried out in the Web of Science databases for the 2011–2020 period. After the initial filtering, a total of 36 articles were analysed and divided into four areas of relevance: phonetics in brand names, audiovisual advertising and branding, local city or country branding, and political branding.<br />
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== Full document ==<br />
<pdf>Media:Draft_Content_180793538-86785-6486-document.pdf</pdf></div>Scipediacontent